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Wednesday, May 20 • 3:30pm - 4:10pm
OpenStack Product Management Strategies Panel

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As OpenStack grows incredibly quickly in popularity there is an increasing and consistent need to have a means to bridge the gap between app developers, operators, and the code itself. In a mainstream business this function is filled by Product Management, whose role it is to understand the needs of customers, work with engineering to build the right product, and then communicate product information back out to product marketers and/or customers using terms they understand.

The issue OpenStack faces today is that virtually any level of exposure to either the technology or the community almost immediately entails deciphering of unfamiliar terms and concepts. This means that product managers must also serve as educators and create products that and value that customers are willing to pay for, while bridging the gap between the community, engineers, customers, and users.

In this panel, join OpenStack veterans as they share perspectives on OpenStack Product Management. They'll discuss:

Strategies for turning trunk into productized solutions and offers 
Pros and Cons of keeping product releases close to trunk 
Creating an effective feedback loop between app developers, operators, contributors, and users 
Monetization strategies in the open source era 
What IT organizations need to know and understand to get the most out of OpenStack 
This is must-attend session for product managers and consumers of OpenStack products. Contributors and users responsible for the creation and success of OpenStack-focused products should also find benefit.


Niki Acosta

Director of Growth, Bitmob
Niki Acosta is an OpenStack Evangelist who came to Cisco by way of the Metacloud Acquistion in late 2014. Her OpenStack journey began when she joined Rackspace in 2008, eventually becoming an OpenStack Evangelist for the Rackspace Cloud, and later, the Private Cloud business.  As... Read More →
avatar for André Bearfield

André Bearfield

Senior Director of Product, IBM (Formerly Bluebox), Blue Box
André Bearfield is currently the Senior Director of Product at Blue Box where he is responsible for the speed and direction of engineering efforts across Blue Box Cloud, foundational service integration and OpenStack. André is deeply passionate about the OpenStack Foundation and... Read More →
avatar for Aaron Delp

Aaron Delp

Technical Solutions Director, SolidFire, SolidFire
Aaron Delp is the Director of Technology Solutions for SolidFIre specializing in the creation of OpenStack, CloudStack, and VMware based cloud solutions. Prior to SolidFire, Aaron was the Sr. Director of Technical Marketing for the Citrix Cloud Platforms Group where he led the generation... Read More →
avatar for Jim Haselmaier

Jim Haselmaier

Product Management, EMC, EMC
Jim Haselmaier's expertise centers on the simplification of complex business situations.  He has extensive Product Management, Business/Strategic Planning and cross-functional business management experience in a variety of hardware and software businesses.  He has been involved... Read More →
avatar for Shamail Tahir

Shamail Tahir

Offering Manager, IBM Private Cloud and OpenStack Initiatives, IBM
I am an Offering Manager for OpenStack Initiatives at IBM Cloud and enthusiastic about technology.  In my current role, I am focused on open-source and product strategy.  I have been in the OpenStack community since 2013 and I am currently participating in the Product, Enterprise... Read More →

Wednesday May 20, 2015 3:30pm - 4:10pm PDT
Room 111/112

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